What is the primary goal of the unfreezing phase in change management?

The primary goal of the unfreezing phase in change management is to create the need for change. This stage is crucial because it involves preparing the organization to acknowledge the necessity of change and to let go of old habits and practices. By creating awareness about the current state and the challenges it presents, this phase encourages individuals and teams to understand the reasons behind the forthcoming changes and to recognize that staying stagnant is not an option.

This foundational step sets the tone for the subsequent phases of change management, where actual changes are implemented and reinforced. Establishing a sense of urgency and readiness paves the way for effective adoption of new processes or behaviors, as individuals who feel a genuine need for change are more likely to commit to it and engage with the transformation efforts.