What does the retrenchment strategy focus on within "Grand" strategies?

The retrenchment strategy is centered around cutting back operations in response to declining performance or market conditions. This approach often involves reducing costs, divesting certain assets, or even exiting less profitable markets to stabilize the company’s financial health. Companies adopt this strategy typically when they face financial difficulties, are looking to refocus their core business, or need to improve efficiency.

By implementing a retrenchment strategy, organizations aim to strengthen their overall position by conserving resources and reallocating them to more productive areas of the business. This ensures that the company can regain stability and potentially lay the groundwork for future growth once the immediate challenges are addressed.