What is the first step in the three-phase planned change process?

The first step in the three-phase planned change process is unfreezing. This phase is crucial as it involves preparing an organization or group to accept that change is necessary. During the unfreezing stage, individuals and groups are encouraged to recognize and understand the need for change, which creates a sense of urgency.

This can involve challenging existing beliefs, behaviors, and norms, making room for new ideas and ways of operating. Techniques used during this phase include effective communication, education, and involvement of those affected by the change to help them feel engaged and motivated to adapt. Without this initial step, the subsequent phases of changing and refreezing cannot be effectively implemented, as the groundwork for change won’t have been established.