What does the 'refreeze' phase involve in change management?

In change management, the 'refreeze' phase is a crucial step where the new changes and practices that have been implemented are solidified and integrated into the organization’s culture. This phase ensures that the changes made during the earlier phases become the new norm and that employees adopt the new behaviors and practices consistently. By solidifying these new practices, the organization reinforces the changes, making it less likely for individuals to revert to old habits. This step is essential because it helps sustain the change long-term, fostering a stable environment where the new practices can thrive and contribute to the organization's goals.

This phase follows the 'change' phase, where the actual implementation of new processes occurs, and precedes any potential need for future modifications. By ensuring that the new practices are established and accepted within the organization, the 'refreeze' phase creates a solid foundation for ongoing success and adaptability to future changes.